Privacy Policy

Last Updated: May 2026

Monster Energy Company (“Monster”, “we”, “us”, “our”) is committed to protecting the privacy and security of the personal information we collect and wants you to be familiar with how we collect, process, and disclose your personal information. This privacy policy (the “Privacy Policy”) describes our policies and practices for handling personal information that we collect from or about you both online and offline. 

It applies to this website (the “Website”), the software applications (the “Apps”), the social media pages (our “Social Media Pages”), email messages, SMS, or other communications that we operate (our “Communications”), the purchase of and/or access to our products (the “Products”), the sweepstakes, contests, raffles, giveaways, loyalty programs, contests, and similar promotions that we advertise and manage (“Promotions”), and any other tools, events or locations that link to this Privacy Policy (collectively with the Website, Apps, Social Media Pages, Communications, Products, and Promotions, the “Services”).

For the purposes of this Privacy Policy, “personal information” means any information about an identifiable individual, including any information that directly or indirectly identifies such individual.

I.     PERSONAL INFORMATION WE COLLECT

We may collect the following categories of personal information when you use and interact with our Services:

• Identifiers, such as a real name, alias, postal address, unique personal identifier, online identifier, sign-in information, email address, telephone number, account name, and username;       
   
• Demographic information, including date of birth, gender, or country;       
   
• Commercial information, such as financial and payment information, including billing address, delivery address, signature, or transaction history; any loyalty account history; and records of personal property, products or Services purchased, obtained, or considered, or other purchasing or consuming histories or activity;       
   
• Geolocation data, such as zip codes and IP address location, to determine your general location;       
   
• Device information, such as type of device, operating system, IP address, device identifiers;       
   
• Audio, electronic, visual information, such as photographs (including social media profile pictures), CCTV images, videos, or voice recordings;       
   
• Internet or other electronic network activity information, including advertising identifiers, probabilistic identifiers, and other unique personal or online identifiers; time zone setting and location; browser type and version; browser plug in types and versions; operating platform; Internet service provider; pages that you visit before and after using the Services, browsing history, and search history; the date and time of your visit; information about the links you click, pages you view, and advertising you interact with within the Services and other information about how you use the Services; the technology on the devices you use to access these Services; audio, electronic, visual or similar information; and standard server log information. If you or your device experiences an error, we may collect information about the error, the time the error occurred, the feature being used, the state of the application when the error occurred, and any communications or content provided at the time the error occurred.       
   
• User generated content and communications, including feedback, survey responses, and messages you send to us;      
   
• Inferences drawn from certain categories of personal information collected, such as feedback, survey responses and interests such as your favorite hobbies or Products or your Communications preferences; and     
  
  
• Sensitive Personal Information, including usernames and passwords; government-issued identification (such as social security number, driver’s license number, passport number, or other similar identifiers, solely with your consent and only as necessary to administer Promotions); financial account and payment card details (such as credit and debit card numbers, expiration date, and credit card security code, where needed to complete a transaction); and health data (such as health history, treatment, or medical condition, when you contact us with health-related questions in connection with one of our products, and with your consent).

We may also aggregate or de-identify the information described above. Aggregated or deidentified data is not subject to this Privacy Policy. 

Please also note that without this personal information, we may not be able to provide you with all the requested Services, and any differences in Services may be related to your personal information preferences.

II.    SOURCES OF PERSONAL INFORMATION

In addition to personal information we receive from you, we may also receive the categories of personal information described above from other sources, including from other users of our Services, affiliates, advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, and social networks. For example, we may receive your personal information from our affiliates when you participate in Promotions. As another example, if you connect your social media account to accounts you create with our Services, we may collect your personal information from the social media platform third-party organizations.

III.    COOKIES AND OTHER TECHNOLOGIES

For details on how we use cookies and other technologies, including how to manage your Cookie preferences, please visit our Cookie Policy.

IV.    HOW WE USE PERSONAL INFORMATION

We may use the personal information we collect for the following business purposes and on the lawful bases set out below, as applicable:

• To perform the Services, including to process or fulfill a contract, including product orders and transactions; to provide analytic services; to fulfill requests for products and services; to maintain or service accounts and any loyalty program memberships, as applicable; to verify customer information; and to provide you with Communications, including about our Products. We use the following categories of personal information for this purpose: identifiers, demographic information, commercial information, geolocation data, device information, audio, electronic, visual information, internet or other electronic network activity information, user generated content and communications, and inferences drawn from certain categories of personal information collected;       
   
• To administer Promotions, to the extent permitted by applicable laws, specifically in the case of processing social security numbers, driver’s license numbers, and passport numbers. We use the following categories of personal information for this purpose: identifiers, government-issued identification, demographic information, commercial information, geolocation data, device information.       
   
• For our legitimate business purposes or with your consent, as applicable, including:       
  
  
• To market and advertise the Services, including by processing your personal information for targeted advertising (selected advertisement based on inferences drawn over time from your online activity) both on and off the Services. For example, we may display content or send you messages about events in your area, Promotions, or new Products that may interest you, create retargeting campaigns, or build lookalike audiences. We use the following categories of personal information for this purpose: identifiers, demographic information, commercial information, geolocation data, device information, audio, electronic, visual information, internet or other electronic network activity information, user generated content and communications, and inferences drawn from certain categories of personal information collected;       
   
• To keep you updated with Communications, such as newsletters about our Services and the latest brand news, consistent with your marketing preferences and opt in choices. We use the following categories of personal information for this purpose: identifiers, demographic information, commercial information, geolocation data, device information, internet or other electronic network activity information, user generated content and communications, and inferences drawn from certain categories of personal information collected;       
   
• To enable your registration and participation in events and Promotions, including maintaining accounts created in connection with these offerings. We use the following categories of personal information for this purpose: identifiers, demographic information, commercial information, geolocation data, device information, internet or other electronic network activity information, user generated content and communications, and inferences drawn from certain categories of personal information collected;       
   
• To improve the Services, including to undertake internal research for technological development and demonstration and to upgrade or enhance the Services. We use the following categories of personal information for this purpose: identifiers, demographic information, commercial information, geolocation data, device information, audio, electronic, visual information, internet or other electronic network activity information, user generated content and communications, and inferences drawn from certain categories of personal information collected;       
   
• To help keep the Services effective and secure, including to debug to identify and repair errors that impair existing functionality. We use the following categories of personal information for this purpose: identifiers, demographic information, commercial information, geolocation data, device information, audio, electronic, visual information, internet or other electronic network activity information, user generated content and communications, and inferences drawn from certain categories of personal information collected;       
   
• To contact you, including to send information to you in response to your requests. We use the following categories of personal information for this purpose: identifiers, demographic information, commercial information, geolocation data, device information, audio, electronic, visual information, internet or other electronic network activity information, user generated content and communications, and inferences drawn from certain categories of personal information collected;       
   
• For any other purpose disclosed to you at the time we collect your personal information with your consent. We use the following categories of personal information for this purpose: identifiers, government-issued identification, demographic information, commercial information, geolocation data, device information, audio, electronic, visual information, internet or other electronic network activity information, health data, user generated content and communications, and inferences drawn from certain categories of personal information collected;       
   
• To comply with applicable laws and regulatory obligations. We use the following categories of personal information for this purpose: identifiers, government-issued identification, demographic information, commercial information, geolocation data, device information, audio, electronic, visual information, internet or other electronic network activity information, health data, user generated content and communications, and inferences drawn from certain categories of personal information collected. 

V.    WHO WE DISCLOSE PERSONAL INFORMATION TO

We may disclose the categories of personal information we collect to the following categories of third parties for business purposes: 

• Corporate affiliates. We may disclose identifiers; demographic information; commercial information; geolocation data; device information, audio, electronic, visual information; internet or other electronic network activity; user generated content and communications; and inferences drawn from this information, as described above, to our corporate affiliates as needed for the following purposes: to perform the Services, to administer Promotions, to market and advertise the Services, to keep you updated with Communications, to enable your registration and participation in events and Promotions, to improve the Services, to help keep the Services effective and secure, to contact you, for any other purpose disclosed to you, and to comply with applicable laws and regulatory obligations. We will endeavor to ensure their access is limited to what is necessary for the performance of their duties and is subject to reasonable contractual and technical safeguards.       
   
• Service providers and business partners. We may disclose identifiers; government-issued identification; demographic information; commercial information; geolocation data; device information; audio, electronic, visual information; internet or other electronic network activity; user generated content and communications; and inferences drawn from this information, as described above, to service providers and business partners for a variety of purposes related to the Services.  These purposes include payment card processing, website and data hosting, product and service delivery, customer service, advertising and marketing (including using cookies, pixels, SDKs, and similar tools for consent based analytics and advertising where required, direct e-mail and SMS marketing, newsletters, counting ad impressions, ensuring compliance with industry standards, personalization, and analytics), analytics services, security and performance monitoring, maintaining and servicing accounts, processing or fulfilling orders and transactions, administering Promotions, verifying customer information, research, verifying customer information, data hosting, auditing, and data processing. In such cases, we will endeavor to implement reasonable contractual and technical safeguards, including data protection addendums and privacy impact assessments, where applicable and necessary, to ensure that these service providers keep all personal information they process strictly confidential and only process such information in connection with the Services.       
   
• Third-Party sponsors and co-sponsors. We may disclose identifiers; demographic information; commercial information; geolocation data; device information; audio, electronic, visual information; internet or other electronic network activity; user generated content and communications; and inferences drawn from this information, as described above, with select third party sponsors or co-sponsors to market and advertise the Services and to enable your registration and participation in events and Promotions so that they can provide you with, for example, offerings and to support event registration and participation (virtual or in person).You may elect to disclose your personal information to a third-party sponsor or co-sponsor in order to receive marketing offers or other information from the sponsors. Please note that additional terms set out by our sponsors and co-sponsors may govern how personal information is used and disclosed for each offering. We are not responsible for the privacy practices of our sponsors or co-sponsors. Therefore, we urge you to review their privacy policies for more detail on how they process your personal information.       
   
• To other third parties. Depending on where you reside, and where required, with your consent, we may disclose your personal information to market and advertise the Services, including processing for targeted advertising on and off our Services, which may involve linking activity across browsers and devices, combining our first party information with advertising partners’ data to create or refine audience segments, measuring performance and reach, limiting ad frequency, and detecting fraud, including on third party sites, apps, and platforms that deliver ads on our behalf. Where allowed, we may share hashed identifiers (for example, email in a one way hashed form) with platforms to create custom or lookalike audiences; those platforms use the data solely to match and deliver ads and do not receive the raw identifiers.  We may also disclose your personal information for any other purpose to any other third-party disclosed at the time of collection and where required, consented by you.       
   
• To other parties in connection with a commercial transfer. We may disclose your personal information in connection with a corporate transaction, such as a sale, merger, consolidation, asset sale, reorganization, or in connection with any bankruptcy or similar proceedings. In such a case, we limit sharing to what is reasonably necessary to assess the feasibility or advisability of the transaction.       
   
• To other parties for legal purposes. We may disclose your personal information as necessary to comply with applicable law, including laws outside your country of residence; to respond to subpoenas, court orders, legal process, requests from public and government authorities; and to protect and defend the rights, interests, safety, and security of Monster, our affiliates, users, or the public. 

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

If you access third-party services, such as social media sites or other sites linked through the Services (including links to third-party videos such as YouTube or Vimeo), these third-party services may independently collect personal information about you, including information about your activity and interactions with those third-party services, in accordance with their own privacy policies. The inclusion of a third-party link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.       

In addition, if you choose to engage in public activities on the Services, including for instance if you engage on message boards, chat, profile pages, blogs, or our Social Media Pages, you should be aware that any information you post or disclose will become public information. Users of the Services and the general public may read, collect, or use that information. We urge you to exercise caution when disclosing your information. We are not responsible for the information you choose to submit in these public areas.

VI.    DATA SECURITY

We use reasonable organizational, technical and administrative measures to protect personal information within our organization. You should understand that no data transmission or storage system can be guaranteed to be 100% secure. Please note that personal information collected by third parties may not have the same security protections as personal information you submit to us, and we are not responsible for protecting the security of such personal information.

VII.    DATA RETENTION

We will retain the personal information we collect only for so long as reasonably necessary for the purposes and criteria outlined in this Privacy Policy, including the purpose for which it was collected, our business needs, and our legal and regulatory obligations. When determining retention of personal information, we take into account the length of time personal information is required to be retained to provide the Services for which the information was collected; to satisfy legal and compliance obligations and for audit purposes; to address any complaints regarding the Services; to address any relevant litigation or regulatory investigations; and to defend or bring potential legal claims. After such retention period, the personal information will be destroyed or deleted. You may request us to provide further information regarding specific retention periods and criteria by contacting us by any means of contact included within this Privacy Policy.

VIII.    MINOR INFORMATION

We do not knowingly collect personal information from children under the age of 16. If you have reason to believe that a minor under the age of 16 (or the applicable minimum age in your jurisdiction) has provided personal information to us except as permitted by applicable law, please contact us using any of the methods described in the “Contact Us” section of this Privacy Policy. We do not knowingly sell or share for cross-context behavioral advertising or engage in targeted advertising using the personal information of consumers under the age of 16. 

IX.    INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

The Services are controlled and operated by us from the United States. Your personal information may be disclosed and stored outside your province, state, territory or country of residence. Where we transfer your personal information internationally, including from the European Economic Area (EEA) or the United Kingdom to countries such as the United States, we ensure that appropriate safeguards are in place to protect your data. These safeguards include the use of Standard Contractual Clauses (SCCs) approved by the European Commission and the UK International Data Transfer Agreement or the UK Addendum to the SCCs, as applicable. We also conduct assessments and implement supplementary measures where necessary to ensure that your personal information receives a level of protection essentially equivalent to that provided under the GDPR and UK GDPR. For internal transfers within our corporate group, we rely on an intra-group data transfer agreement that incorporates similar safeguards. You may request us to provide further information in this regard or to provide you with a copy of the appropriate safeguard by contacting us by any means of contact included within this Privacy Policy.

X.    AUTOMATED DECISION MAKING

While we may use automated tools, we do not use your personal information to make decisions that are based solely on automated processing and that have legal or similarly significant effects on you without human involvement.

XI.    YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you reside, including without limitation, California, Colorado, Oregon, and Delaware, and subject to certain exemptions under applicable law, you may have the following rights relevant to your personal information processed by us:

1. Right to Know: You may have the right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which it is collected, the business or commercial purposes for collecting, selling, or sharing it, and the categories of third parties to whom we disclose it.
2. Right to Access & Data Portability: You may have the right to request a copy of the personal information we collected about you. We will provide the responsive information in a portable and, to the extent technically feasible, readily useable format that allows you to transmit the information to another entity without hindrance.
3. Right to Correction, Deindexation and/or Deletion: You may have the right to request that we correct, deindex or delete your personal information in certain circumstances.
4. Right to Opt-Out of Selling, Sharing, or Targeted Advertising:  Our disclosure of your personal information to certain third-party providers and/or use of certain tracking technologies may be considered a “sale,” “sharing,” or “targeted advertising” under certain United States privacy laws. You may have the right to opt-out of the sale of your personal information and processing of personal information for targeted advertising by clicking the “Do Not Sell or Share My Personal Information” link at the bottom of our Website.  Because the opt-out preference signal is browser-based, note that you will need to enable the signal separately for each browser and/or device from which you would like to be opted-out.
5. Right to Withdraw Consent: Where our processing of your personal information is based on consent, you may have a right to withdraw consent at any time. To withdraw consent, you can contact us using any of the methods described in the “Contact Us” section of this Privacy Policy or use available opt-out mechanisms. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
6. Right to Object: You may have the right to object to the processing of your personal information if it is being processed by us (i) under our legitimate interests and/or (ii) for direct marketing purposes.
7. Right to Restrict Processing: You may have the right to request the restriction of processing of your personal information in certain circumstances, such as if the accuracy of the personal information is contested. 
8. Right to Request List of Third Parties: You may have the right to request a list of the third parties to which your personal information has been disclosed. 

While some of the information that we collect may be considered sensitive personal information under applicable law, we use and disclose sensitive personal information for the following purposes: (i) performing services or providing goods reasonably expected by an average consumer; (ii) detecting security incidents; (iii) resisting malicious, deceptive, or illegal actions; (iv) ensuring the physical safety of individuals; (v) for short-term, transient use, including non-personalized advertising; (vi) performing or providing internal business services; (vii) verifying or maintaining the quality or safety of a service or device; or (viii) for purposes that do not infer characteristics about you.  For example, we may process your sensitive personal information in order to satisfy legal requirements related to the delivery of promotion offers or prizes.

As detailed in the Cookie Policy, you may choose to refuse or disable the automatic collection of your personal information other than any such information required for the Website to function for you through the cookie preferences tool. Please note, however, without this personal information, we may not be able to provide you with all the requested Services.

Global Privacy Control and Do Not Track Signals: Our website recognizes and honors Global Privacy Control (GPC) signals. If your browser or device sends a GPC signal, we treat it as a request to opt out of the sale or sharing of your personal information (as applicable under relevant privacy laws, such as the California Consumer Privacy Act (CCPA) and similar laws).  When we detect a valid GPC signal, we will automatically apply your opt-out preferences to your browser or device without requiring any additional action from you. Please note that this setting will apply only to the browser or device from which the GPC signal is sent.  We do not currently process or comply with any web browser’s “do not track” signal or similar mechanisms.

To exercise your privacy rights, you may submit a request by e-mailing us at [email protected], calling us at 855-488-1212, or by completing this form. Once we receive your request, and depending on the type of request, we may verify it by requesting information sufficient to confirm your identity.  We respect your privacy rights and will not retaliate against you for exercising your privacy rights.

In most instances, only you, or a person authorized by you to act on your behalf, may make a verifiable consumer request related to your personal information. If you would like to use an authorized agent to exercise your rights, we may request evidence that you have provided such agent with valid written authority to submit requests to exercise rights on your behalf. We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent, where your identity cannot be confirmed, or where Monster must maintain your information consistent with applicable law. You can, however, appeal those requests that we deny, by emailing us at [email protected].

In addition to the choices described above, you may also opt out from receiving marketing-related emails from us. If you no longer want to receive marketing-related emails from us on a going-forward basis, you can opt out of receiving these marketing-related emails by clicking on the “unsubscribe” link in the relevant message. Please also note that if you do opt out of receiving these communications, we may still send you important administrative messages, and you cannot opt out from receiving administrative messages.

Notice Regarding Loyalty Programs and Financial Incentives

Monster and its affiliates may offer you certain Promotions, programs, benefits, and other offerings related to the collection, retention, or sale of Personal Information that may be deemed a “financial incentive” (as defined under the California Consumer Privacy Act) or a “bona fide loyalty program” (as defined under the Colorado Privacy Act). These programs may result in reasonably different prices, rates, or quality levels. These rewards and special offers are not conditioned upon your provision of, or our collection of, your personal information. Your participation in the programs is optional, and you can withdraw your participation at any time through the options detailed in the program terms or by contacting us using any of the methods described in the “Contact Us” section of this Privacy Policy. 

Certain program benefits may be provided with the assistance of third parties who help administer or fulfill loyalty or promotional benefits. Where applicable, these third-party partners and the benefits they provide will be identified at the time of enrollment. 

Examples of the programs we offer include:

• Limited-Time Promotions or Sweepstakes: From time to time, we may offer a program limited to a specific time period, such as limited-time sweepstakes, contests, and other promotions that involve collecting Personal Information, such as your name, email address, and phone number. In exchange for your participation in these promotions, you may be offered a financial incentive, such as a prize. Details will be provided at the time of the offer, including how to opt-in and opt-out, the data collected, and how the data is used and disclosed. The value of your Personal Information is our good-faith estimate of the value of the prize divided by the number of entrants. We have calculated such value based on our expense related to the benefit offered to you.

By participating in any of the above programs, you agree that the benefits are reasonably related to the value of the Personal Information collected and retained. In addition to withdrawing from the program, you can request deletion of your personal information or opt out of the sale/sharing/targeted advertising of your personal information as described in this Privacy Policy.  If you submit a request to delete your personal information collected in connection with a program, deleting such data may impact your ability to participate in or have access to such program because such data is necessary to provide you with program benefits, but we will continue to provide any available benefits that do not require the affected Personal Information.  

Other California Rights:

1. Shine the Light: California residents who provide certain personal information in connection with obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year.
2. Content Removal: In addition, if you are a resident of California, under 18 and a registered user of the Services, you may ask us to remove content or information that you have posted to the Services by writing to by email at [email protected] or write to us by using the contact details set out in the Contact Us section at the end of this Privacy Policy.  

XII.    USERS FROM THE EUROPEAN ECONOMIC AREA AND THE UNITED KINGDOM

Where applicable under European Union or United Kingdom law, you may have a right to object to some of the processing we carry out or restrict our processing of your personal information. You can exercise these rights by completing this form.

The data controller of your personal information is Monster Energy Company. If you have a query or complaint about how we process your personal data, you can contact [email protected] or use the following postal addresses:

Please note that you have the right to lodge a complaint with the supervisory authority in the EU country in which you live or work. A full list of EU supervisory authorities’ contact details is available here. If you live or work in the UK, you have the right to lodge a complaint with the UK Information Commissioner’s Office.  

XIII.    CANADIAN RESIDENTS:  PRIVACY PROGRAM

In order to protect your personal information, we have put in place policies and procedures relating to the management of the personal information we hold. All these policies and procedures have been approved by our Privacy Officer. 

The collection of your personal information through our Services complies with the requirements of this program.  

Privacy Officer

Our senior executives have delegated the management of the privacy program to the Privacy Officer. The Privacy Officer’s duties consist of managing and monitoring our internal privacy program. The Privacy Officer implements and approves our privacy policies and procedures and ensures their proper functioning. The Privacy Officer reports to our senior management on the effectiveness of the program.

It is also the responsibility of the Privacy Officer to provide you with the necessary support in the event of a question, complaint or request relating to the processing and protection of your personal information. You can reach the Privacy Officer using the contact details set forth in the Contact Us section of this Privacy Policy. All questions, complaints and requests will be carefully reviewed and investigated by the Privacy Officer. You will be kept informed regarding the results of any such investigation.    

XIV.    AUTOMATED LICENSE PLATE RECOGNITION (ALPR) USAGE AND PRIVACY POLICY

Monster operates an automated license plate recognition (ALPR) system at some of its facilities to capture, process, and store vehicle license plate data for security and incident investigation purposes.

Collection and Use. ALPR information — including license plate numbers and associated date, time, and location data — is collected solely for facility security monitoring and investigation of security incidents. It will not be used for any other purpose.

Retention. ALPR information is retained for up to twelve (12) months and then securely deleted, unless retention is required by law or for an ongoing investigation.

Sharing. Monster does not sell ALPR information. It may be disclosed to law enforcement in response to valid legal process, or to third-party vendors who operate or maintain the ALPR system under confidentiality obligations. All recipients are restricted to the authorized uses described in this policy.

Security. Monster maintains reasonable security procedures to protect ALPR information from unauthorized access, use, modification, and disclosure. Access is logged and restricted to authorized personnel.

XV.      UPDATES TO THIS PRIVACY POLICY

We may revise this Privacy Policy at any time. Please review it periodically and refer to the “Last Updated” date at the top of the Privacy Policy to see when it was last revised. Any revisions will become effective at the “Last Updated” date.

XVI.    CONTACT US

If you have any questions or concerns about this Privacy Policy or how we process personal information, you can contact us through one of the following methods:

You can reach us by mail at:         

Monster Energy Company        
FAO: Privacy        
Legal Department        
1 Monster Way          
Corona, CA 92879 USA  

You can also send an email to [email protected]. Please note that email communications are not always secure, so please do not include credit card information or sensitive information in your emails to us.

XVII.    ACCESSIBILITY

For more information about how users with disabilities can access this Privacy Policy in an alternative format, please contact us at [email protected]. You can also adjust accessibility settings and preferences using the accessibility widget located on our Website.